In its Second Year, the ‘I Choose Smooth’ Campaign Continues to Empower Young Females in Kenya
[Nairobi, Kenya – 1st February, 2022 -] BIC East Africa has named Kenyan influencer Azziad Nasenya as brand ambassador for BIC’s women’s shaver, BIC Miss Soleil. The announcement was made at a press conference held recently at the BIC headquarters in Kasarani. The press conference saw the attendance of Azziad Nasenya, media and influencers, as well as BIC leadership and team members.
The announcement stems from BIC’s commitment to empower women, and is part of the ‘I Choose Smooth, I Choose Miss Soleil’ campaign which was launched in Kenya in 2021. I Choose Smooth, I Choose Miss Soleil’ aimed to empower, motivate, and inspire young females to embrace their confidence and be the best version of themselves. Last year’s campaign featured four influential women representing and targeting different age groups, these included Wahu Kagwi, Avril Nyambura, Kamene Goro, and Azziad Nasenya (now brand ambassador).
Commenting on the occasion, General Manager at BIC East Africa, Michael Sinclair, said: “In its second year, the I Choose Smooth campaign continues to empower women. BIC Soleil is actively seeking to support young females to help them move away from focusing on physical appearances, and rather embrace and express their true selves in their own way. We are confident that working with the renowned Azziad Nasenya will deliver our message and help us reach and speak to young females across Kenya.”
Expressing her delight and excitement, brand ambassador, Azziad Nasenya, said: “I am honored to have been chosen as a brand ambassador to an initiative with purpose that speaks to young females in Kenya and beyond. Being comfortable in your own skin means that you need to take care of yourself, accept who you are, and take control of your decisions and choices regardless of people’s opinions. I am excited to embark on this journey which will be life changing for many young females as they gain confidence and embrace who they are.”
Consumers and customers will be able to see the partnership between BIC and Azziad as it comes to life in key retail stores including Carrefour and Naivas. Azziad’s 5 ft 6 inch life-size corex stand will be showcased at the stores, as females continue to make informed decisions around self-care products that they purchase.
The ‘I Choose Smooth, I Choose Miss Soleil’ campaign was launched in 2021 in Kenya as part of the launch of BIC Miss Soleil in the country. The campaign, also considered a confidence movement, aimed to empower young females to embrace their confidence. BIC partnered with four influential women who embodied the values of confidence, inspiration, motivation, and fun including Wahu Kagwi, Avril, Kamene Goro and Azziad Nasenya. The selected females leveraged their social media platforms to tell their stories and share insights on what makes them confident, shedding light on experiences, challenges and opportunities that make them who they are. The women also shared inspirational and motivational stories as well as beauty tips and recommendations that serve the young Kenyan female.
About BIC
A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC Kids™, BIC FlexTM, BodyMark by BICTM, Cello®, Djeep, Lucky Stationery, Rocketbook, Soleil®, TippEx®, Us. TM, Wite-Out® and more.
About Azziad Nasenya
Azziad Nasenya is a 21-year-old Kenyan actress, content creator, and radio presenter. She is a young, vivacious, fun-filled, sassy go-getter who diligently works to achieve her dreams. Azziad started working as a radio presenter at the age of 20 when Sound City Kenya appointed her to host the breakfast show.
For her prowess in content creation, Azziad is known as Africa’s TikTok Queen. She has worked with notable brands to amplify social media campaigns and messages. In 2021, Azziad was nominated for the E! People Choice Awards in the category of African Social Star, where she was a Runner Up. She has won several other awards, including Most Stylish Content Creator, Couture Africa Style Awards 2021; Best Influencer, Wowzi Influencer Choice Award 2021; and TikTok Popular Creator Award 2019.
About BIC Miss Soleil
The Bic Miss Soleil disposable razor features three blades, a lubricated strip enriched with Vitamin E, a unique flower designed handle for a seamless glide and a smooth shave. The BIC Miss Soleil razor retails at Ksh 200 for a pack of two and is available in all leading outlets.
