The unfortunate reality in the African creator economy highlights talented individuals captivating audiences across the African continent and beyond who have learnt, and in the hardest of ways, that passion alone doesn't pay the bills. Landing brand deals can be a game-changer, offering financial rewards and increased brand awareness. This guide explores effective strategies for African creators to secure lucrative brand partnerships.
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Nairobi, Kenya, 20 June 2022 : BIC, a world leader in stationery, lighters, and shavers, has...
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Kenyan rapper Muthoni Ndonga, alias Muthoni the Drummer Queen (MDQ), among creatives shortlisted for a Sh22 million...
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Last year, in 2020, YouTube launched the #YouTubeBlack Voices Fund, a multi-year commitment dedicated to spotlighting...
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